On the Blog
The Lounge
Brand stories and insights to inspire.
BRAND STRATEGY vs. MARKETING STRATEGY
We get asked a lot is; what is the difference between a brand strategy and a marketing strategy? Do I need both?
Spoiler Alert! Yes, and they work together. Like Sonny and Cher, Beth and Rip, Lucy and Desi. You can’t have one without the other. Otherwise, the magic isn’t the same.
PHOTOSHOOT CHECKLIST FOR PERSONAL BRANDS
We wholeheartedly believe that personal brands thrive online, but it is crucial to showcase yourself memorably and interactively to stand out. With more and more video content ruling the online space, your brand photography needs to have that stop factor. Stop their scroll and give them a reason to pause.
BRAND VS. BRANDING
The word brand is thrown around all over social media. But what is a brand, and do you need one?
Often confused is what a brand vs. branding is? So let’s dive in, shall we?