WHAT DOES BRAND DESIGN INCLUDE?

Every business needs a brand, and every brand needs a visual identity. A stronger visual identity allows businesses to reach out to their audience through symbolism, which has the potential to improve recognition, build recognition and cause others to take action.

You know the saying, "Don't judge a book by its cover?" Well, I'm about to tell you why you should.

First impressions are everything. Regarding your brand, it's the difference between attracting and losing customers. Because what makes your brand unique? Your story? Your mission? Nope. It's how you present yourself and what you say to customers—it's your design. And that design will say more than words ever could so don't leave it up to chance!

Here's some of what goes into designing your brand:

Brand Strategy

What do you want your brand to be known for? How will you connect with customers? What makes you different from the competition? These questions and more are answered through a brand strategy. When we work with our clients, we go in deep, and what we uncover is your uniqueness. The thing that makes you special. Then we translate that into a roadmap that lets you see your brand strategy in action.

Brand Design

This is the first thing potential customers will see when interacting with your brand. A good logo and brand design is memorable, scalable, and functional—meaning it looks great on a billboard or your social media posts.

Color palette

Colors can make people feel things without them realizing why—that's why brands like McDonald's use red and yellow in their color palettes. Red can make someone feel hungry, and yellow can make someone feel happy.

Typography

The font that makes you feel. That sparks curiosity, and that can be recognized from far and white.

Our brand design services include all the magic to take you from forgettable to memorable. We do not just create a new logo and call it a day - we take the time to understand your business inside and out before making any design decisions.