Every Great Campaign Needs a Creative Network

We connect the right creative talent to the right clients and we're building that network now.

Who We Are

Opposite of East is a brand consultancy and marketing agency based in Santa Cruz, California. We work with clients across lifestyle, hospitality, wellness, food, culture, and when it's time to bring their campaigns to life, we don't go looking for strangers. We collaborate with our network.

Matching the right influencer, UGC creator, model, or creative collaborator to the right brand is its own kind of strategy. It's something we take seriously, because the best campaigns aren't just well-planned, they're well-cast. We know our clients' brands inside and out, which means when we make an introduction, it's intentional.

A note before you apply: This form is not a job posting and does not guarantee paid work or collaboration. It is a first-level entry point into our creative network. It’s a way for us to understand who you are, what you create, and where you shine. When a client campaign or project comes up and you're the right fit, we'll reach out directly.

How it Works

  • Tell us who you are and what you create. We review every submission and add strong fits to our active roster.

  • When a client campaign calls for your specific strengths — your aesthetic, your audience, your skill set — we make the connection.

  • You collaborate with us and our clients to produce content and campaigns. From influencer campaigns, UGC to being the on-camera model in our own productions. We’s love to create with you!

Get Connected